How customer- and brand-oriented are your marketing processes and structures? Do you consistently think from the customer’s need and from the brand’s strengths? How well do internal structures, processes and responsibilities support you in achieving your brand goals? Can you implement your brand holistically at all relevant customer contact points with the existing structures and processes? How can you create structures and processes to ensure brand-compliant actions and measure success?
The path to customer and marketing organizations have often grown historically and usually do not stand up to these requirements. We help you to set up your (marketing) organization more effectively and efficiently with a view to the corporate strategy as well as the necessary customer centricity and brand orientation. There is usually great potential for optimization in the professional, organizational design of marketing and brand management. Marketing and brand management need clear structures and processes. Often, however, the areas of responsibility are distributed among different parts of the company and responsibilities and roles are not clarified.
To do this, we first record structures, marketing processes and responsibilities for different areas, content and measures in a dashboard. We identify important interfaces between the business units and all departments involved and make recommendations for the optimal distribution of responsibilities – within and between these areas. Following the RACI principle, we create clarity about the roles of individual people involved. ESCH. documents the future brand management in the form of a “script” for the cooperation of all parties involved, thus enabling the control of brand management.
Exemplary „RACI“ matrix
When optimizing structures and marketing processes, we involve responsible managers and employees in a timely manner, work out the results together, and create transparency through documentation. This creates the necessary commitment amongst all those involved to optimize structures and brand processes in the long term.
We establish clear structures, processes, responsibilities and roles with our customers using proven approaches, thereby minimizing coordination problems and maximizing synergies. This saves time, costs, hassle and trench warfare.
We increase the success of your brand. Contact us.
