Speeches: Delighting your audience with ESCH.

Our mission at speeches: giving impulses, startling, getting enthusiastic about topics, replacing beliefs with relevant facts and providing a concrete framework for action.

Giving impulses and startling.

Whether in-house or external events, large auditorium with several thousands people or a small audience – we prepare compelling speeches for our clients on topics out of our consulting portfolio to brand, strategy, customer experience and customer journey, digital brand leadership and communication. Guest speaker is Germany’s “brand pope” Prof. Dr. Franz-Rudolf Esch or one of our senior consultants.

In our speeches, we combine current scientific findings with the experience from our consulting projects. With numerous publications and consulting projects, we have unique know-how with a wealth of relevant and illustrative practical examples. The basic conditions and ambitions, the topic as well as the emphases of the speech are individually agreed in advance with our clients.

Professor Esch as an inspirational speaker.

With our founder and scientific advisor Prof. Dr. Franz-Rudolf Esch we have a popular speaker and proven expert on brand management and communication in our ranks. For example, he leads the annual German Brand Congress and speaks at events of renowned companies such as Volkswagen, Beiersdorf and Lufthansa. As a keynote speaker, he is known for his rousing, eloquent style of presentation in which he skilfully combines technical expertise with memorable examples and new impulses. Prof. Esch inspires both employees and board members alike and thus tempts not only marketing specialists but also colleagues from non-specialist business units to question them.

Your added value through our speeches:

Findings that are vividly and comprehensibly imparted
Numerous relevant examples from consulting and brand practice
For brand specialists as well as for those interested in brand

Topic excerpts from speeches

The power of strong brands

How strong brands build influence the success of companies
What distinguishes strong brands – and what does not
How to successfully build a strong brand

Employees as brand ambassadors: Love your brand and your customers love you!

Why employees are the crucial factor for a brand’s success
How to internally implement the brand so that employees “burn” for it
How to anchor the brand into mindset, feeling and acting in the long term

Brand 4.0

Brand management in the digital world: what remains, what changes?
The brand identity in times of digitization