Who we are

We are identity-establishers

Our DNA is academic research.

We are driven by our passion for brands. We pave the way for our customer’s success. Our founder Professor Franz-Rudolf Esch is standing for brand management like no one else. For more than 30 years he has been researching brands, strategies, customer behaviour and communication. Around 50 doctorates and numerous awards for research speak for themselves.

Our experience is unique.

Together with our customers, we develop well-grounded solutions, that actually work and strengthen the brand’s identity. We bridge the gap between strategy and implementation in the company, to employees, products and services. We make your brand shine at all touchpoints along the customer journey.

With our experience of more than 700 national and international projects as well as more than 1.000 publications, ESCH. benefits from a unique expertise.

The scope of our project experience is wide. Our satisfied customers include renowned companies of all industries in the B2B-, Services and B2C-sectors: From global players and market-listed large companies to family businesses, successful medium-sized business and hidden champions – we do our outmost for the success of your brand.

From 0 to 100 with BASF as the first customer.

We owe it to a manager at BASF that we have been around since 2001. The condition for winning the development of the global corporate brand strategy for BASF was the founding of a company. Within a few weeks, Prof. Esch & Associates GmbH emerged from the heart of university research. Due to the enormous time pressure we committed all mistakes in the brand development, which we would complain about at our customers. We started with a hand-knitted CD, then blue and gray and without giving ourselves an identity. In two intensive years, the brand identity and brand positioning for BASF and its implementation were developed with lasting success. After that we started our own brand process and changed our name to ESCH. The Brand Consultants. Since 2001 we have been increasing the success of brands.

At a glance.

  • THE brand consultancy
  • Founded in 2001 by Prof. Dr. Franz-Rudolf Esch
  • More than 700 national & international projects
  • Experience in various industries
  • Latest insights from academic research
  • More than 1.000 publications & 600 speeches
  • Awarded several times as best consultants

We increase the success of your brand. Contact us.