In our half-day live online seminar, we dive into the basics of the customer journey and personas together with you. Through a mix of keynote presentations, individual and group exercises, you will learn to understand your customers’ journey and the importance of personas.
Core contents of the live online seminar
- Introduction to the world of the customer journey and its terminology
- The importance of personas and how to use them in daily doing
- The simulation of different journeys for different personas
- Identification of gain and pain points in the customer journey
Your added value with our live online seminar
- Valuable impulses and tips from our brand and customer journey experts
- Expertise from 700+ national and international consulting projects that make ESCH. The Brand Consultants one of the top consultancies for marketing
- Exciting insights from the trainers’ many years of practical and project experience
- Versatile practical exercises
Participation fee:
Euro 499, plus VAT.
You can find more information about the seminar in the agenda.
