In our 1.5-day seminar, we dive into the world of internal branding together with you. In a mix of impulse lectures, individual and group exercises and application to your own company, you will learn the most important building blocks of successful internal brand management. In addition, there will be plenty of opportunity to exchange ideas with our experienced consultants and interesting personalities from the world of marketing.
Core contents of the seminar
- Introduction: Love and live your brand and your customers will love you
- Employees are brand ambassadors: Anchoring the brand in the way they think, feel and act
- Do’s and don’ts: Best and worst practices of internal branding
- Action plan: Internal branding in your company
Your added value with our seminar:
- Valuable impulses and tips from the “brand pope” Prof. Dr. Franz-Rudolf Esch
- Versatile practical exercises with application to your own company
- Personal exchange with ESCH. experts and interesting marketing personalities
- We are pioneers in the field of internal branding
Target group
- Managers (from the areas of marketing, corporate communication, customer experience, customer management, sales and service)
- Specialists and managers (from the areas of marketing, corporate communication, customer experience, customer management, sales and service)
Participation fee:
Euro 1,499, plus VAT.
Further information on the seminar can be found in the agenda.
