In our one-day live online seminar, we dive deep into the world of employer branding together with you. With a mix of impulse lectures, individual and group exercises, you will learn what makes an employer brand successful and how you can apply these success factors to your company. During the seminar, we create space for intensive exchange with our experienced consultants and the other participants.
Core contents of the seminar:
- Impulse lecture introducing the world of employer branding and central building blocks for success
- Understanding the employer brand strategy as the foundation of employer branding and strategic guardrail
- Get to know the brand steering wheel as a holistic tool for capturing employer brand identity and the basis for deriving central values as well as a differentiating great-place-to-work message
- Use valid approaches to monitor the success of employer branding
- Successfully implement the employer brand strategy internally and externally
- Implement the employer brand effectively within the company
- Ensure the effectiveness of the communicative implementation
- Take the candidate journey into account and choose the right recruiting contact points
- Optimize the candidate experience through a consistent employer brand experience
Your added value with our seminar:
- Valuable impulses and tips from our employer brand experts
- Exciting insights from our many years of practical and project experience
- Versatile practical exercises with application to your own company practice
- Personal exchange with ESCH. experts and other interesting participant
Target group
- Managers (from the areas of HR, personnel selection, personnel development, marketing, corporate communication, etc.)
- Specialists and managers (from the areas of HR, personnel selection, personnel development, marketing, corporate communication, etc.)
Participation fee:
Euro 999, plus VAT.
You can find more information about the seminar in the agenda.
