Success is only achieved through what customers and employees see. Brand implementation is the key to success. It has to be hard aligned with the strategic guidelines and implemented with the perspective through the eyes of customers and employees as well as the feasibility in the company.
We make things work. We create commitment for the brand strategy and thus pave the way for successful implementation. We work with you to develop optimal solutions for effective implementation with a realistic view of existing resources. We know what works and what doesn’t.
Most companies fail not because of the strategy, but because of its ineffective implementation. Strategies must be tested from the outset for their implementation possibilities and capabilities, otherwise they are stillborn.
Successful brand implementation in the company and with the customer brings your brand to life and creates the desired success. A better implemented brand strategy leads to a clearer brand image and preferences for the brand. As a consultancy, we accompany you on the path of effective implementation – in the company and with customers as well as other important stakeholders.
Employees are particularly effective for brands. The brand must be anchored in the way employees think, feel and act through an internal branding programme and behavioural branding measures. This increases commitment and identification with the brand. In addition, it is the prerequisite that all measures for customers, from the product to communication, are designed in line with the brand. Employees can then strengthen the brand through their behaviour towards customers. Employees are the face of your brand. In order to successfully implement the brand in the company, processes and organisational structures must also be aligned with the brand and customers. We support you with our widely validated consulting approach to sustainably anchor your brand in the company.
Only what customers see contributes to success. Your brand must be translated tangibly into communication, product, sales and service. From agency pitch to effective implementation in concrete measures, we accompany you with our many years of experience and expertise for your success in the market. We have accompanied numerous implementation processes of our clients with great success and thereby given brands a new brilliance. From effective implementation in communication, design of central contact points and optimisation of the customer journey to training of sales to sell in line with the brand and not through price. ESCH. is the top address for your brand implementation.