Our philosophy: If you don’t ask you can’t lead. Do you ask the right questions to obtain the right understanding of your customers and the market-insights that you need to push your brand forward? Understanding the customer is key to success. Those who understand the wishes and needs of thier customers and know best how their brand is perceived in the marked will be a step ahead.
We get to the bottom of things and based on our long-standing know-how as well as 30 years of university research. We do not only ask the right questions but we also give the better answers.
We work with a broad range of methods and tailor them to you. We do not pull any approaches out of the drawer. The method follows the problem, not the other way around.
Our methods range from quantitative methods for the measurement of brand and customer strength and brand driver via classical qualitative approaches and individual explorations (deep interviews, collagen, analogies etc.), via focus groups, (n)ethnographic studies, observations, diary methods, shadowing, ZMET technique to modern approaches like Design Thinking, Social Listening or Empathic Research.