From zero to 100:
with BASF as our first client.
Since 2001, we have made an active contribution towards increasing our clients’ brand success.
Founded as a research-driven university spin-off with BASF as our first client, we advise our clients
on all brand, communication and customer behaviour issues – from strategy to implementation to controlling.

The impetus for founding ESCH. was winning the pitch for developing BASF’s worldwide corporate brand image. In two intense years, we developed BASF’s brand identity and brand positioning as well as their internal and external implementation – with sustained success.


Now we work on a global scale: we advise a variety of companies, from DAX listed companies to successful medium-sized businesses to family businesses to hidden champions, in a multitude of industries – from B2B to service to B2C companies.


We don’t care about the show, we care about performance that makes a difference to the success of our clients. And we make this difference by drawing on our roots: cutting-edge research and our extensive consulting know-how shape our approach and work.